1. Introduction
Coffeeimproved.com is committed to providing objective, evidence-based and trustworthy information and guidance on all aspects of coffee and coffee equipment.
The following sections set out our editorial principles, standards and processes:
2. Principles
2.1 Accuracy
Our content will be accurate, balanced and transparent. Information given will be judged against the best available scientific evidence and sources named wherever possible. Where content contains conjecture or opinion, this will be clearly indicated.
2.2 Accountability
Coffeeimproved.com is accountable to its audiences and will deal fairly with them. We will be open to admitting mistakes and encourages a culture of learning via user feedback.
2.3 Serving the public
Coffeeimproved.com will put its audiences’ interests first when sourcing and developing content. We will consult with relevant professional bodies, charities and other interest groups, but serving our clients’ interests will remain paramount.
2.4 Taste and decency
All content on our website will be suitable for a general audience and will not include reasonably deemed offensive material.
2.5 Impartiality and diversity of opinion
We strive for our content to be as objective, impartial and even-handed as possible. Where views differ and no scientific consensus can be found, we will try to reflect all significant strands of opinion and state the uncertainty clearly.
2.6 Privacy
We are committed to maintaining strict privacy controls. Personal information, including any correspondence, will not be disclosed without the user’s prior explicit consent unless we are required to do so for legal reasons (such as a Court Order) or disclosure is in the public interest.
2.7 Funding
Affiliate marketing and display ads fund our online communications. Coffeeimproved.com does not accept direct sponsorships from brands and companies involved in this industry
3. Standards
Coffeeimproved.com has an editor. They have a clear mandate to produce accurate, balanced and transparent information. Accordingly, no website editor, author, or administrator will be asked or is permitted, to provide favoured treatment to any partner organisation, and all editorial staff must fully disclose any financial or other interests they may have in any digital marketing-related companies or organisations.
4. Staff Training
All editorial staff are given the training to ensure editorial standards are met.
5. Editorial process
5.1 Phase 1: Research
The evidence-based knowledge that informs all our content is derived from the direct experience of people involved in industry-specific content. In pulling together this knowledge to provide users with a rounded and balanced package of material on a particular subject, we require our content authors to consult with peer-reviewed research where possible.
For knowledge or direct experience, writers use their own or consult with relevant experts or other people with the appropriate knowledge.
5.2 Phase 2: Production
Once a piece of content has been drafted, it is edited by the editor.
It is checked for:
- Accuracy
- Balance
- Tone
Written content is then passed on to the website Editor to be checked for:
- Common factual errors
- Spelling
- Grammar
- Overall presentation
- Clarity
5.3 Phase 3: Review of content
The content on the website Coffeeimproved.com is reviewed systematically. The major content is reviewed annually, and content less susceptible to change in knowledge and evidence is reviewed at least every three years.
Comments from users and stakeholders on published content are considered on a day-by-day basis as they arrive, and content is reviewed and amended immediately if necessary.
